Will Fake News Push the Media Towards a More Honest Future?
The outcry against fake news reveals the media’s total manipulation of society, yet it may push the media forward into a revised era of honesty and morality.
Let us hope that media outlets and journalists are realising, through the repercussions of false news, that integrity and credibility are still the most important aspects of reporting a successful and trustworthy story. Reinforcing ethical ideals in the profession and rebuilding one’s media credibility may take a while, however, I believe it is something that will become an essential part of the media if they wish to be taken seriously again.
The Media Controls Everything…
Overall, the media has and perhaps always will be a crucial part of society and how people perceive society. Without the media the world would be as isolated as before the printing press was invented because learning about local, national and international events is a crucial part of human connection. The film Wag the Dog by Barry Levinson (1997), highlights the media’s reality in a witty and sensational way. The media is what controls and steers our society. The film depicts the media to have a political agenda as it manipulates the public. The idea of the media controlling the public perception of famous figures (i.e. Trump) is relevant today as stories sometimes use altered facts to fit their agenda. Whilst there are articles proving that the media portrays Trump in a negative light using ‘alternative facts’ there are also news stories created by Trump supporters (or conservatives) that use said ‘alternative facts’.
Agendas Are Everywhere
All media outlets have an agenda. Broadcasting is sectioned into two: Private and Public. The
private sector of the media (i.e. Channel 9) is controlled by a minority of society, of whom are usually conservative and wealthy. The other side of broadcasting is the public sector, funded by the government, of who usually carry a more leftist agenda (i.e. SBS). This highlights the importance of both private and public sectors of the media. The media would be incredibly dull and perhaps rather biased if public broadcasting funding was to be cut as proposed by Trump for 2018.
Society should understand that the media truly does dictate your perception of the world, no matter their agenda, unless you think critically and with an open mind.
And while personalities like Trump believe that they can control the media, despite a strong sense of free speech in Western society, there is no denying that it is the media who is ‘wagging the dog’.